We illuminate a new sense of what’s possible.
Utilizing a series of fresh perspectives, unique methodologies, and striking examples, MMA guides company leaders, their teams, and boards to an expansive understanding of how Brand - employed as a core element of enterprise strategy operating at a higher level than the company’s prevailing view of its brand’s role - holds the potential to dramatically drive business results and significantly increase valuation.
We collaborate to precisely identify and elevate the most meaningful and motivating benefits a company’s products, services, and experiences can deliver. Our approach harmonizes deep functional, emotional, and psychological customer wins to create a sharply focused lens through which to shape everything the enterprise does into a whole exponentially greater than the sum of its parts—meaningfully differentiated, more compelling and action-motivating than the competition.
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MMA’s Brand strategy guidance extends well beyond conventional notions of integration and positioning. We identify and tap into the deepest drivers of customer choice and measurable behaviors to tilt competitive playing fields decisively in our clients’ favor.
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We are experts at helping businesses and brands realize their full potential.
The advanced strategic application of Brand as a central element of board-level strategy results in individual brands turbocharged for maximum connection-making power and high-impact quantifiable results.
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Each brand emerges as the architecture and orchestrator through which the whole greater than the sum of its parts is projected into the world through today's remarkable range of continuously evolving opportunities and possibilities.
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We refer to this paradigm and the processes it encompasses as Brand with a capital B™.
MMA's proven expertise in how brands drive behavior and enrich lives extends well beyond the visible expressions of Brand. Our work impacts HR, recruitment, training, operations, human and digital customer service, and culture development just as much as it shapes product, service and program innovation, 2D and 3D design, and all forms of marketing and communications. Critically, we provide the key to unlocking the full potential of digital marketing.
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At the core of the Brand with a capital B paradigm is MMA’s pioneering Brand Genome™ construct and methodology, which have consistently catalyzed notable success across a wide range of industries, market conditions, company life stages, and organizational structures.
MMA's results are not just impactful -- they are durable and transformative.
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Brand Strategy Consulting
For companies of all sizes and lifestages
• Development • Evolution • Acceleration
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Optimizing Digital Marketing ROI
Applying overarching Brand strategy as the "central guidance mechanism" for digital strategy
Leadership & Board Advisory
Providing multifaceted strategic guidance for executives, boards, and investors
Advanced Custom Market Research
Comprehensive qualitative and quantitative research solutions
Non-Executive Board Director
Bringing independent, high-level insight and experience to board decisions
Brand Storytelling Frameworks
Foundational core narrative elements as strategic inputs for exceptional creative development
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Brand with a capital B and Brand Genome Introduction, Coaching, and Mentoring
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Guiding leaders and their teams in applying our proprietary frameworks and methodologies for optimum results
Agency and Resource Identification
Connecting companies with the right partners to create success across media and platforms
Michael Markowitz, Founder and President
Michael Markowitz is a seasoned strategist focused on creating action-driving differentiation for products, services, experiences, and organizations - particularly in industries and categories where customers are inundated with choice.
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Since founding MMA, Michael's deep insights into addressing core human needs through the seemingly prosaic commercial entities called “brands” have inspired countless leaders, their teams, and investors.
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Beginning his career as a music industry entrepreneur, Michael went on to become a dynamic leader in the global advertising industry. He led two Ogilvy agencies: Euramerica in New York and Ogilvy & Mather East Africa in Nairobi, Kenya.
As the advertising business shifted away from unique client-agency partnerships in favor of industrial buyer-vendor models, Michael founded MMA to advance his pioneering work in Brand strategy and enterprise differentiation and to nurture the rich professional relationships that have defined his career.
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Michael brings to the table a unique blend of high-level insight, fresh perspectives and methods, and hands on experience in the day-to-day realities of businesses and organizations in the U.S. UK, and around the world. He and MMA's team of seasoned SMEs focus on measurable outcomes, while fostering a lasting understanding of how an elevated view of Brand can consistently drive competitive advantage.
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Clients
Non-confidential details of our work for these and other clients are available.
Testimonials
Michael is without peer in his understanding of how brands work and how to make them work better. He’s a substantive storyteller, gifted at getting to the root of the best expression of a brand and the best way to bind a customer to that brand. I’ve been his colleague and his client over a span of 20 years, and he’s perennially at the top of my “people I need to work with again” list.
Neal Yanofsky
Independent Strategy Consultant & Board Member
